What is Google Adwords?
Google is by far the most popular and widely used search engine in the world, with a dominant 70% market share of all global search traffic with on average over 20 billion searches being made in Google every month.
Adwords is Google’s highly successful PPC platform which allows businesses to market their products or services using placed text ads directly within the Google Search Engine and affiliated Google display networks.
Unsurprisingly given Google’s dominant position it is little wonder that Google Adwords is by far the market leading platform for online advertising most capable of delivering the highest volumes of traffic to your businesses website.
No matter what your budget it is possible to get great results with Adwords and you only need pay when someone clicks on your ad and connects to your business, which is why from small businesses to large multinationals, Adwords should be a high priority consideration for any successful online advertising campaign.
Why Should I Use Google AdWords?
Adwords allows an impressive amount of control and flexibility over every aspect of your marketing campaign with some of the most advanced reporting tools of any PPC platform to better analyse the performance of a campaign to see where the clicks and most importantly conversions are coming from to better continuously refine and evolve your campaign to achieve ever increasing returns from your campaign.
Also the degree of control over when Google users see your ads based on what they are searching for, where they are or any number of demographic factors is unmatched by any other platform.
This also allows local businesses the possibility to only target Google users in their immediate area through geo targeting so you are not wasting your budget on clicks from users who live too far away from your locality to ever likely become a customer. If for example you ran a shoe shop in London not only can you control who sees your ad by limiting the ad to only be displayed in response to very specific Google searches such as “Where can I buy shoes in London” but by using Google’s geo-targeting you can also reach users only in your locality searching on more general terms such as just “Where can I buy shoes?” by limiting that campaign to only display if the user is in your immediate geographic area.
Why should I use Digital Power to manage my Adwords campaign?
To get the best return from your Adwords spend (and other PPC campaigns) it is advisable to entrust the job of setting up and managing your campaigns in to the hands of an experienced professional who really knows what they are doing, because as we have seen all to often left to someone with little experience it is very easy to make all manner of costly mistakes which can quickly lead to ‘pouring money down the drain’ with your campaign for little return.
For many businesses, employing an online advertising professional full-time to manage your online advertising presence in-house can be very costly, as well as finding the right person with the necessary experience difficult, which is why for many businesses out-sourcing the job to the professionals such as we are makes great business and economic sense.
Digital Power Web Marketing are online advertising specialists and we have many years experience in managing PPC campaigns on all major search engines such as Google, Bing, Yahoo as well as major social media Advertising outlets such as Facebook, Linkedin and Youtube.
All of our high quality Google AdWords campaigns include:
- Vast customizability when planning your budgeting spend and setting your campaign targets.
- Implementation of Dynamic & Negative Keywords, Ad Extensions, Mobile & Tablet Campaigns, Display Network
- Regular Keyword Research, Data Mining and Keyword Review to further refine Campaign Performance.
- Creative and Attractive AdWriting and AdTesting.
- Highly Targeted Ads tightly grouped by relevance to the Product or Search Term being used
- Ad Scheduling and Geo Location Targeting for Maximum Efficiency
- Advanced Bid Management and Allocation Formulas
- Monthly Performance Reports detailing our progress and reached campaign targets provided to you.